bni signs a MoU with Nasmaakum

Bahrain National Insurance Company B.S.C. (c) (bni), Bahrain’s leading local insurance company, announce the signing of a memorandum of understanding (MoU) with the sign language mobile application ‘Nasmaakum’.

The innovative and revolutionary mobile application was developed by Invita, a leading provider of Business Process Outsourcing (BPO) and digital transformation solutions, to empower those who primarily communicate through sign language by providing a real-time sign language interpretation services through video calls.

Recognizing the unique needs and challenges faced by the deaf community, this MoU aims to bridge the accessibility gap by offering inclusive services and supports bni’s ongoing efforts to improve its customer experience and strengthen its community engagement. The ‘Nasmaakum’ application will allow customers with speech and hearing impairments to effectively communicate their insurance requirements, making bni the first insurance company in the Kingdom of Bahrain to offer such services.

Commenting on this agreement, Mrs. Eman Mojali, Chief Executive Officer of Bahrain National Insurance said: “I am extremely pleased to sign the MoU with ‘Nasmaakum’ and appreciate that they shared with us their platform to offer our services to an important segment of the society and set new standards of inclusivity in the insurance industry. This partnership marks a significant milestone for bni, allowing us to strengthen our position in the market and bolster our capabilities in delivering exceptional and inclusive services to our valued customers.”

 “As part of our commitment to deliver the best and highest service quality to our community The collaboration will allow us to benefit all persons who communicate by sign language.” bni CEO added.[HM1] 

Rahul Bhalla, Chief Executive of Invita: “I am very happy that we have entered into an MoU with Bahrain National Insurance, as it helps us enhance the versatility of Nasmaakum services. This partnership will help Nasmaakum users to access insurance services of Bahrain National Insurance through their contact center and at their service centers using Sign Language.

 [HM1]I would recommend removing this part from the quote as it has been already added  by using the word “inclusive”